Welcome ! Education Pays – Get Yours is a pilot social marketing campaign targeting youth in the Mt. Pleasant, Slavic Village and Central neighborhoods of Cleveland, Ohio. The campaign started in December 2008 and is moving into its' final phase. You may have seen Education Pays-Get Yours billboards, bus signs, radio and tv ads, posters distributed by our street teams, etc. As part of the final push at promoting the importance of education we have established web blogs for each neighborhood. These social networking tools will give residents an opportunity to discuss the campaign and the importance of getting an education.

Mark C. Batson
Executive Director
PolicyBridge, Inc.

Wednesday, July 15, 2009

Hello, kids. I am a career journalist. My second worst education move was playing around in high school and getting low grades. I remember selling encyclopedias door-to-door one summer (ugh ! ) when I ran into a guy who offered me a paying job as a copyboy for the Kansas City Star Newspaper. It jumped started my career as a reporter and I later went on to teach at some of the top journalism schools in the country. What is the lesson here?
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