Welcome ! Education Pays – Get Yours is a pilot social marketing campaign targeting youth in the Mt. Pleasant, Slavic Village and Central neighborhoods of Cleveland, Ohio. The campaign started in December 2008 and is moving into its' final phase. You may have seen Education Pays-Get Yours billboards, bus signs, radio and tv ads, posters distributed by our street teams, etc. As part of the final push at promoting the importance of education we have established web blogs for each neighborhood. These social networking tools will give residents an opportunity to discuss the campaign and the importance of getting an education.

Mark C. Batson
Executive Director
PolicyBridge, Inc.

Tuesday, August 4, 2009

Blog Buddy--PolicyBridge Chairman: Randell McShepard (Part 1)

Much has been written by PolicyBridge and many other sources about the economic impact that education can have on a person’s life and/or livelihood. It has been reported, by example, that a person with a bachelor’s degree earns approximately $1 million dollars more over the course of their career than someone with a high school diploma. As I personally grew up in a blue collar environment, and now work in a white collar position, I understand clearly that both can provide the means necessary to take care of a family and to be a contributing member of society. However, what is troubling for minority communities in this current day and age is that the blue collar experiences of the past have led many to what I refer to as a “false sense of confidence” about the opportunities that the current market has to offer. Blue collar jobs of yester-year in areas such as automobile manufacturing plants and steel mills are forever gone. Resultantly, jobs today require knowledge versus a strong back. Hence the campaign – Education Pays – Get Yours!

Come back next week to hear more from Randell McShepard.

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