Welcome ! Education Pays – Get Yours is a pilot social marketing campaign targeting youth in the Mt. Pleasant, Slavic Village and Central neighborhoods of Cleveland, Ohio. The campaign started in December 2008 and is moving into its' final phase. You may have seen Education Pays-Get Yours billboards, bus signs, radio and tv ads, posters distributed by our street teams, etc. As part of the final push at promoting the importance of education we have established web blogs for each neighborhood. These social networking tools will give residents an opportunity to discuss the campaign and the importance of getting an education.

Mark C. Batson
Executive Director
PolicyBridge, Inc.

Wednesday, August 19, 2009

Child Privacy Rules

Recently I lost a promising account to a curious blog platform called Ning. While doing background research however I came across a federal law called COPPA ...the Childhood Online Privacy Protection Act of 1998. The FTC -- Federal Trade Commission -- administers the law and a couple years ago levied a one million dollar fine against social media site Xanga for accepting kids under 13 without their parent's consent. The FTC also has a set of rules that apply to PolicyBridge efforts to provide a Safe Harbor for kids in its three target neighborhoods. These rules have been interpreted in a variety of ways by local agencies. One allows kids to sign in on Blogger.com another doesn't even allow access to this popular site.
Central to the solution is an overall strategy to engage parents in understanding and approving their children's participation in the Education Pays neighborhood Blogs.
--Cec, your friendly neighborhood Blog Publisher.

Sent from my Verizon Wireless BlackBerry

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